How to track AI citations and share of voice
To track AI citations, run a fixed battery of buyer-intent prompts across ChatGPT, Perplexity, Claude, and Google AI on a schedule, then parse which sources each engine cites. The two metrics that matter are citation rate (how often you appear) and share of voice (your appearances versus competitors').
What to measure
Citation rate is the share of relevant prompts where your brand appears. Share of voice compares your appearances to competitors'. Hold the prompt set fixed so changes over time are real, not noise from different questions.
Why a fixed prompt battery matters
If you ask different questions each time, you can't tell whether a change helped. A stable battery, re-run on a cadence, is what lets you attribute a citation-rate move to a specific fix you shipped.
Frequently asked questions
Weekly is enough for most brands; daily if you're actively shipping fixes and want to catch fast retrieval effects.
You can start there, but parsing citations across engines and holding the battery fixed is what RankEcho automates — along with the fix and the proof.