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AI Visibility Benchmark
Aggregated from 21 completed RankEcho audits. The benchmark shows how often AI answer engines cite audited brands and how much of that citation evidence comes from third-party sources rather than the brand's own site.
| Industry | Audits | Avg citation rate | Off-site % |
|---|---|---|---|
| Other | 11 | 30% | 92% |
| B2B SaaS | 5 | 30% | 97% |
Still collecting (fewer than 5 audits): Ecommerce (1), Financial Calculators & Personal Finance Tools (1), Fintech (1), Brain health / cognitive longevity / biological age assessment (1), Healthcare (1).
Each completed audit contributes a citation rate and source breakdown from a fixed prompt battery. Citation rate is the share of tracked prompts where the audited brand is cited or represented as a source.
Off-site percentage is the share of cited sources that are not the brand's own domain. A high off-site share means AI answers rely heavily on third-party corroboration.
The overall benchmark stays in collecting state until at least 20 audits are available. Industry rows require at least 5 audits in that segment.
Benchmarks are point-in-time observations. They do not guarantee future AI citations, traffic, revenue, or causal impact from any single change.
The percentage of tracked prompts where the audited brand appears as a cited or attributed source in the answer.
The percentage of cited sources coming from third-party pages rather than the brand's own website.
The inferred business category used to group similar audits. Small segments remain in collecting state.
A transparent state used when the sample is too small to publish a reliable segment-level number.
Figures are aggregated point-in-time observations from RankEcho audits. They should be read alongside the methodology, sample thresholds, and known limitations.