AI search engine visibility guides
Each AI answer engine finds and shows sources in its own way, so each has its own guide. Tracking pages explain what to record for that engine. How-to guides explain what to change on your site. RankEcho's free audit asks ChatGPT (API), Perplexity and Gemini; paid plans add Claude and Google AI Overviews.
Guides by engine
Pick the engine your buyers use most, then read its tracking page before changing anything.
| Engine | What is different about it | In RankEcho |
|---|---|---|
| ChatGPT | Consumer ChatGPT search, OAI-SearchBot and the OpenAI API are different surfaces | ChatGPT (API) is in the free audit |
| Perplexity | Answers show their sources, so record each cited URL | In the free audit |
| Gemini | Gemini Apps, the Gemini API with Google Search and Google Search are separate | In the free audit |
| Google AI Overviews | Shown inside Google Search; Search Console counts its impressions | Paid plans |
| Claude | Web search availability can differ by run, so note it each time | Paid plans |
| Microsoft Copilot | Draws on Bing, so Bing indexing comes first | Not tracked; check by hand |
What every engine has in common
Answers change from run to run, even for the same question. Record the exact question, the engine, the date and every cited URL, and judge a change only across repeated runs.
No engine publishes a ranking formula for its answers. Treat crawler access, page content and outside sources as things to check one at a time, not as guaranteed levers.
Frequently asked questions
The free audit asks ChatGPT (API), Perplexity and Gemini. Paid plans add Claude and Google AI Overviews. Microsoft Copilot is not tracked, and its guide explains how to check it by hand.
No. RankEcho asks ChatGPT through OpenAI's API with web search. The ChatGPT app can answer differently, so the ChatGPT guide treats them as separate surfaces.
Start with the engine your buyers use most. Most fixes, such as crawler access, clear answers on the page and accurate facts elsewhere on the web, help across engines, but check each engine separately.