# Semrush domain and user budget evaluation

Choose between the standalone AI Visibility Toolkit, a Semrush bundle or another workflow using the domains, users and prompt capacity you need. Keep report access, implementation work and the billing commitment explicit.

Worksheet version 1.0 · 20 September 2026. Complete one record per candidate. Blank fields request your evidence; this pack does not report vendor account tests or executed pilots.

Complete comparison: https://rankecho.io/compare/semrush-aio-alternatives

## 1 Map the required reports

Different Semrush reports use different datasets and refresh schedules. Name the report that must answer each business question before comparing prices.

**Buyer and decision** — Record candidate, evaluator, existing Semrush subscription, client or brand count and decision date.

[Enter your response]

**Report and location scope** — List domains, Brand Performance locations and required report modules. Distinguish research across any domain from paid domain slots and from a repeatable custom prompt panel.

[Enter your response]

**Users and working panel** — Name users who need access and link the exact tracked prompts, engines, locations and collection dates. Set export and history requirements.

[Enter your response]

## 2 Calculate the full subscription

The pricing page shows $99 per domain per month billed annually. The knowledge base explains a $99 monthly toolkit, additional domain and user charges, and prorating when added to an annual subscription. Confirm your account terms.

**Standalone or bundled scope** — Record the quoted product, included AI prompts and Brand Performance slots. Do not assume the number of SEO websites in a bundle is the number of AI Brand Performance domains.

[Enter your response]

**Capacity and user budget** — Price required domain or location slots, extra prompts and every user license. Ask whether allowances are shared or separate; do not assume added users expand one shared panel.

[Enter your response]

**Commitment and retained work** — Record monthly equivalent, amount due now, renewal date, tax, exports and cancellation. Include retained SEO tools plus writing, review and publishing labor.

[Enter your response]

| Illustrative single-user scope | Monthly amount | Boundary |
| --- | --- | --- |
| Toolkit and one Brand Performance domain | $99 | 25 tracked prompts |
| One extra domain slot | $99 | Does not add a user |
| One extra 50-prompt pack | $60 | 75 prompts in total |
| Illustrative total | $258 | Before extras and tax |

## 3 Verify the evidence and handoff

The standalone Toolkit does not offer a free trial. Use an existing permitted account or request evidence on the quoted plan; a worksheet does not authorize a purchase.

**Dataset and update cadence** — Capture the selected report, source panel, date range and refresh schedule. Keep weekly Brand Performance separate from daily Prompt Tracking and on-demand audits.

[Enter your response]

**Usable export** — Check the actual fields, row limits, export allowance and permitted use. Retain exact tracked prompts, answers and citations where available, and identify missing fields.

[Enter your response]

**From gap to approved change** — Take one relevant finding to an owned page. Name the writer, reviewer and publisher, and save the recommendation, sources, accepted diff and rollback plan.

[Enter your response]

**Later observation** — Record the shipment date and repeat the declared prompt configuration. Preserve missing cells and other changes; describe observed movement without assigning causal credit.

[Enter your response]

## 4 Record the purchase decision

Compare the complete required workflow. Keep procurement limits and untested capabilities visible in the recommendation.

**Acceptance results** — Mark report scope, domain and user access, exports and implementation handoff pass, fail or untested. Link the supporting record.

[Enter your response]

**Keep bundle or switch** — Record the selected option, approved budget, billing basis, retained software and manual responsibilities. Explain why it meets the required task.

[Enter your response]

**Transition and follow up** — Assign configuration exports, report continuity, renewal changes and permissions. State a review date and the evidence that would reopen the decision.

[Enter your response]

## Complete comparison guide

A useful Semrush AI Visibility Toolkit alternatives review starts by defining the unfinished job rather than assuming every tool is a monitor. Teams compare alternatives when they want a standalone workflow, a different domain or user meter, a trial before purchase, or implementation and post-ship evidence designed around each prompt. The comparison should use the current Toolkit, not the retired per-user add-on framing. Below is the field reviewed September 1, 2026, with official-source review records and a consistent way to choose.

Original guide update: 2026-09-06. Companion and scoped source recheck: 20 September 2026. The evidence records below retain their individual dates. Confirm current plan, billing commitment and workload in a written quote.

Semrush pricing and documentation rechecked 20 September 2026: the pricing card shows $99 per domain per month billed annually; the knowledge base describes $99 monthly and prorating for existing annual accounts. The standalone Toolkit includes 25 tracked prompts and one Brand Performance domain, with no free trial. Extra domains or locations and users are charged separately; 50 extra prompts cost $60 monthly. Confirm account-specific terms and keep report datasets separate.

[Semrush pricing](https://www.semrush.com/pricing/ai/) · [Semrush Toolkit documentation](https://www.semrush.com/kb/1493-ai-visibility-toolkit) · [Profound brand pricing](https://www.tryprofound.com/pricing)

## What Semrush AI Visibility Toolkit offers

Semrush AI Visibility Toolkit brings AI-search research, monitoring, and technical auditing into a vendor many SEO teams already use. The Toolkit documents prompt research, 25 daily tracked prompts, competitors, sentiment and share of voice, citation gaps, and an AI Search Site Audit.

The current AI Visibility Toolkit is documented at $99 per domain and does not require the old base-subscription framing; it currently has no Toolkit free trial. Report and engine coverage varies by feature, so verify the exact module rather than assuming every surface shares one dataset.


## Why teams evaluate alternatives

Teams compare alternatives when they want a standalone workflow, a different domain or user meter, a trial before purchase, or implementation and post-ship evidence designed around each prompt. The comparison should use the current Toolkit, not the retired per-user add-on framing.

That is not a judgment that Semrush AI Visibility Toolkit is a bad tool. It means the right alternative depends on the data, implementation artifact, post-ship observation, reporting layer, and price meter your workflow actually needs.


## Alternatives at a glance (reviewed September 1, 2026)

The field, one line each. Pricing changes; confirm current rates on each vendor's pricing page before deciding.

- RankEcho - Find, Fix, and Prove around the same prompts: a free 12-prompt audit, reviewable implementation packages, and shipment-linked observations; $49, $149, or $399 per month within plan capacities.
- Gauge - daily six-platform tracking, Action Center, article production, and CMS publishing; Growth is $599 per month.
- Otterly.AI - research, audits, briefs and recommendations; monthly plans start at $29 with four included engines. Claude, Google AI Mode and Gemini are paid add-ons; confirm the configured total.
- Peec AI - six-model analytics, Actions, and agency workflows; brand plans start at $95 per month.
- Ahrefs Brand Radar - broad pre-collected indexes plus custom prompt tracking; $199 for one index or $699 for all models.
- AgencyAnalytics - 85+ integration client reporting plus an AI Tracker beta; $25/client monthly or $20/client monthly annually, with AI credits separate.
- Profound - answer-engine insights and content Agents; brand pricing rechecked 20 September 2026 shows a free Trial with 10 ChatGPT prompts run once and custom Enterprise with daily tracking. Request the separate agency offer when evaluating client work.

## Where RankEcho fits

RankEcho organizes the work around Find, Fix, and Prove. Find: a 12-prompt audit. Free audits check Perplexity and Gemini once per prompt. Paid and trialing accounts add ChatGPT, Claude, and Google AI Overviews when configured for the account, for up to 5 engines. Fix: a reviewable package with an answer block, schema, content brief, crawler guidance, and an offsite source plan. Prove: the exact prompt observed again after a shipped date, with timing, movement, and a correlation note - never a causal or guaranteed-citation claim. Paid plans add branded or co-branded client rooms, portal seats, digests, pitch pages, and prompt portfolios; full de-badging and configured sending-domain features are Agency-plan capabilities.

RankEcho is $49, $149, or $399 per month with a 7-day trial. There is no separate per-engine or per-seat surcharge within each plan's included configuration and capacity; domain, observation, and seat limits still apply (reviewed September 1, 2026).

The free audit is one way to judge fit before paying: it samples the documented free-engine scope, reports the observed prompt outcomes, and identifies gaps an implementation package could target.


## How to choose well

Evaluate every candidate on the same five questions rather than feature lists.

- Coverage: which engines, and is multi-engine included or priced per engine?
- Measurement: fixed prompts you control, or opaque sampling?
- Execution: does it produce a shippable change, or advice?
- Post-ship evidence: will it observe the same prompt again, retain the answer, and avoid a causal claim?
- Budget shape: which domains, users, engines, prompts, sources, or credits meter year-one cost?

## Is RankEcho a good Semrush AI Visibility Toolkit alternative?

It can be if you need reviewable implementation artifacts plus same-prompt observations tied to a shipped date. If another product's research, publishing, monitoring, or reporting workflow is the better fit, compare coverage, artifacts, plan limits, and price directly.

## What is the cheapest way to start?

Run RankEcho's free 12-prompt audit - no card required - or start on a low-cost monitoring tier elsewhere. Either way, test with your own buyer-intent prompts before paying.

## Does RankEcho guarantee AI citations?

No. AI answers vary, so RankEcho reports before-and-after observations on the same prompts with repeat counts and limitations instead of making guaranteed ranking, citation, or causal claims.

## Which engines does RankEcho cover?

Free audits check Perplexity and Gemini once per prompt. Paid and trialing accounts add ChatGPT, Claude, and Google AI Overviews when configured for the account, for up to 5 engines. Google AI Overviews is reported only when an overview is shown and retrievable; otherwise that cell is marked skipped/unavailable rather than counted as a citation miss. RankEcho does not currently run Microsoft Copilot checks.

## Preserved dated evidence

- [Gauge pricing](https://www.withgauge.com/pricing/) — checked 2026-09-01. Gauge lists Growth at $599 per month with a one-week trial, 600 prompts across six core platforms daily, 18 articles per month, and Webflow, Framer, Sanity, and GitHub publishing integrations; Enterprise is custom. Growth allowances, integrations, trial, and Enterprise pricing Official public documentation review; no account-level hands-on test. Confidence: High

- [Gauge AI visibility](https://www.withgauge.com/ai-visibility/) — checked 2026-09-01. Gauge documents daily AI-answer visibility tracking, prioritized recommendations, Ask Gauge, and an integrated content workflow. AI visibility and action workflow Official public documentation review; no account-level hands-on test. Confidence: High

- [Gauge AI visibility](https://www.withgauge.com/ai-visibility/) — checked 2026-09-01. The reviewed official Gauge pricing and AI-visibility pages do not document a shipment-linked same-prompt evidence ledger. Growth pricing and AI-visibility documentation Negative documentation review across the official pricing and AI-visibility pages in this evidence set; absence from public documentation is not proof that a capability is impossible. Confidence: Medium

- [Otterly.AI pricing](https://otterly.ai/pricing) — checked 2026-09-01. Otterly.AI lists monthly Lite, Standard, and Premium prices of $29, $189, and $489. Monthly public plans Official public documentation review; no account-level hands-on test. Confidence: High

- [Otterly.AI features](https://otterly.ai/features) — checked 2026-09-01. Otterly.AI documents seven engines overall plus prompt research, content audits, briefs, and prioritized GEO recommendations. Public feature set Official public documentation review; no account-level hands-on test. Confidence: High

- [Otterly.AI Content Creator](https://geo.otterly.ai/geo/ai-content-creator/) — checked 2026-09-01. Otterly.AI documents an AI Content Creator that can produce a content brief or a full piece of content with user-selected settings and instructions. AI Content Creator public documentation Official public documentation review; no account-level hands-on test. Confidence: High

- [Otterly.AI Marketplace](https://otterly.ai/marketplace/) — checked 2026-09-01. Otterly.AI publishes a marketplace of optional GEO workflows and services that can extend execution beyond the core software. Public Marketplace workflow catalog Official public documentation review; no account-level hands-on test. Confidence: High

- [Otterly.AI features](https://otterly.ai/features) — checked 2026-09-01. The reviewed official Otterly.AI features and pricing pages do not document direct CMS publishing or a shipment-linked same-prompt evidence ledger. Public features and pricing documentation Negative documentation review across the official features and pricing pages in this evidence set; absence from public documentation is not proof that a capability is impossible. Confidence: Medium

- [Peec AI pricing](https://peec.ai/pricing) — checked 2026-09-01. Peec prices brand plans by prompt and model allowances; the reviewed public tiers show Starter, Pro, and Advanced at $95, $245, and $495 per month. Brand plans; localized prices can vary Official public documentation review; no account-level hands-on test. Confidence: High

- [Peec Actions](https://peec.ai/product-actions) — checked 2026-09-01. Peec Actions prioritizes owned and earned opportunities, while Peec states that customers create or update the content themselves. Actions workflow Official public documentation review; no account-level hands-on test. Confidence: High

- [Peec for agencies](https://peec.ai/for-agencies) — checked 2026-09-01. Peec documents agency workspaces, pitch projects, reporting integrations, and multi-brand workflows. Agency workflow Official public documentation review; no account-level hands-on test. Confidence: High

- [Semrush AI pricing](https://www.semrush.com/pricing/ai/) — checked 2026-09-01. Semrush lists the AI Visibility Toolkit at $99 per month per domain billed annually; additional domains and users are priced separately. AI Visibility Toolkit public pricing Official public documentation review; no account-level hands-on test. Confidence: High

- [Semrush AI Visibility Toolkit documentation](https://www.semrush.com/kb/1493-ai-visibility-toolkit) — checked 2026-09-01. Semrush documents 25 daily tracked prompts, prompt research, competitor and sentiment reporting, citation gaps, and an AI Search Site Audit; the Toolkit has no free trial. Toolkit documentation Official public documentation review; no account-level hands-on test. Confidence: High

- [Ahrefs pricing](https://ahrefs.com/pricing) — checked 2026-09-01. Ahrefs lists Brand Radar from $199 per month and custom-prompt packages starting at $50. Brand Radar public USD pricing Official public documentation review; no account-level hands-on test. Confidence: High

- [Ahrefs Brand Radar](https://ahrefs.com/brand-radar) — checked 2026-09-01. Ahrefs lists an all-model Brand Radar package at $699 and documents pre-collected indexes, custom prompts, AI-generated prompt suggestions, mentions, citations, share of voice, cited pages, source research, and query fanout. Brand Radar product capabilities Official public documentation review; no account-level hands-on test. Confidence: High

- [AgencyAnalytics pricing](https://agencyanalytics.com/pricing) — checked 2026-09-01. AgencyAnalytics lists one plan at $25 per client monthly or $20 per client per month billed annually, with annual AI Tracker pricing of $20.83 per month per 250 credits. Base plan and annual AI Tracker add-on Official public documentation review; no account-level hands-on test. Confidence: High

- [AgencyAnalytics pricing](https://agencyanalytics.com/pricing) — checked 2026-09-01. AgencyAnalytics documents 85-plus integrations, unlimited data sources, reports, dashboards, staff users, and client users, plus white-label portals, custom domain and email controls, and scheduled reports. Current base-plan reporting capabilities Official public documentation review; no account-level hands-on test. Confidence: High

- [AgencyAnalytics AI Tracker](https://agencyanalytics.com/features/ai-tracker) — checked 2026-09-01. AgencyAnalytics AI Tracker beta documents ChatGPT, Google AI Overviews, Google AI Mode, Claude, Perplexity, and Gemini, with citations in white-label reports. AI Tracker open beta Official public documentation review; no account-level hands-on test. Confidence: High

- [AgencyAnalytics AI Tracker configuration](https://help.agencyanalytics.com/en/articles/14692294-configuring-the-ai-tracker-add-on) — checked 2026-09-01. AgencyAnalytics documents dated per-prompt response history, before-and-after comparisons, weekly AI Tracker checks, $25 per 250 credits on monthly billing, and a 14-day 250-credit trial. AI Tracker beta cadence, monthly billing, and trial Official public documentation review; no account-level hands-on test. Confidence: High

- [AgencyAnalytics AI widgets](https://help.agencyanalytics.com/en/articles/12877937-ai-widgets) — checked 2026-09-01. AgencyAnalytics documents AI Tracker widgets with annotations that let agencies mark events and changes on AI visibility charts. AI Tracker widget and annotation workflow Official public documentation review; no account-level hands-on test. Confidence: High

- [AgencyAnalytics AI Tracker](https://agencyanalytics.com/features/ai-tracker) — checked 2026-09-01. The reviewed AgencyAnalytics pricing, AI Tracker, and configuration pages document AI visibility tracking and reporting, not generation of implementation artifacts or a workflow linking a recorded shipment date to a controlled same-prompt re-test. Base plan and AI Tracker public documentation Negative documentation review across the official pricing, feature, and configuration pages in this evidence set; absence from public documentation is not proof that a capability is impossible. Confidence: Medium

- [Profound Answer Engine Insights](https://www.tryprofound.com/features/answer-engine-insights) — checked 2026-09-01. Profound documents Answer Engine Insights for daily visibility, citations, sources, sentiment, competitors, Query Fanout, and FactCheck workflows that identify and address inaccurate AI answers. Answer Engine Insights and FactCheck public workflow Official public documentation review; no account-level hands-on test. Confidence: High

- [Profound pricing](https://www.tryprofound.com/pricing) — checked 2026-09-01. Profound lists Starter at $99 per month billed annually with ChatGPT, 50 prompts, 100 Agent credits, and one seat; Growth is $399 per month billed annually with ChatGPT, Perplexity, Google AI Overviews, 100 prompts, 400 Agent credits, and three seats. Starter and Growth annual billing, engine scope, prompts, Agent credits, and seats Official public documentation review; no account-level hands-on test. Confidence: High

- [Profound Agents](https://www.tryprofound.com/features/agents) — checked 2026-09-01. Profound documents Agents that research cited sources, generate briefs and complete drafts, optimize content, and publish approved work through CMS integrations; its documentation says the loop tracks whether outputs earn citations. Agents research, creation, approval, publishing, and citation-feedback workflow Official public documentation review; no account-level hands-on test. Confidence: High

- [Profound Aim](https://www.tryprofound.com/features/aim) — checked 2026-09-01. Profound documents Aim Projects that turn opportunities into task plans, hand work to Agents, record project activity, and show visibility and citation movement; the current pricing matrix lists Projects as Enterprise-only. Aim project planning, execution, and impact measurement; availability cross-checked on pricing Official public documentation review; no account-level hands-on test. Confidence: High

- [Profound pricing](https://www.tryprofound.com/pricing) — checked 2026-09-01. Profound lists Enterprise at custom pricing with up to nine answer engines, tailored prompt tracking, Projects powered by Aim, API access, SSO, and dedicated support. Enterprise public plan matrix Official public documentation review; no account-level hands-on test. Confidence: High

- [RankEcho pricing](https://rankecho.io/pricing) — checked 2026-09-01. RankEcho lists Solo, Growth, and Agency at $49, $149, and $399 per month with a seven-day trial and no per-engine or per-seat fees. Current public plans Official RankEcho pricing page reviewed for published plan names, prices, and limits. Confidence: High

- [How RankEcho works](https://rankecho.io/how-it-works) — checked 2026-09-01. RankEcho documents a Find, Fix, Prove workflow with generated implementation artifacts and same-prompt post-ship observations bounded as correlation, not causation. Current public workflow Public RankEcho product documentation reviewed for the Find, Fix, and Prove workflow. Confidence: High

## Related reading

- [RankEcho vs Semrush AI Visibility Toolkit](https://rankecho.io/compare/rankecho-vs-semrush-aio)
- [Profound alternative: when RankEcho fits and when it does not](https://rankecho.io/learn/profound-alternative)
- [Why RankEcho is different](https://rankecho.io/why-rankecho)

## Product next step

Inspect a reviewed change at https://rankecho.io/sample-fix and the Fix Engine at https://rankecho.io/product/fix-engine. Full-page writing is separate and requires a paid base plan plus a content add-on: https://rankecho.io/pricing/content.